When I first thought of suburban type I thought "Okay, Target, Walmart..." and so on because those "type" of stores flourish and are well-known in my suburban area. Naturally, I then swayed from my initial reaction and went for what could be the lesser-knowns (at least in my area).
Ah, Big Lots; full of discounted goods and just general tomfoolery. This type face is big, it commands your attention, but the lines aren't severe and straight. Instead, they have curved serifs which, in my opinion, give the letter forms a more friendly look. They kind of say "yes, yes your family can come here!" Whereas with your larger corporations your get the tight, straight lined type-this type face is proud and confident with its size and boldness, but not overwhelming and severe.
This 'Denny's' text, contrasting to 'Big Lots' has the straight lines and pointed serifs. However, with the bright coloring and the subtle curve of the letter forms (they aren't written on a perfectly straight line) they type has a more playful vibe, again insinuating that "yes, your family can come here!"
Both of these stores are in the same shopping center so it's just a little taste of Montgomery Village for everyone.
